i29

With bold black and white lines we created a showroom for Samsonite that refers to the natural habitat of luggage. The pattern is so iconic that it’s recognized all over the world. It transcends terms as modern or classic and matches perfectly with the brand identity: strong, international, dynamic and urban. It also taps into a feeling all travellers recognize: meeting the streets of a new city to the sound of solid suitcase wheels.

The pattern is so iconic that it’s recognized all over the world’

The diagonal layout tricks the eye: it seems the whole space is turned’

The black and white pattern brings a strong sense of direction and invites customers to cross the space. The diagonal layout tricks the eye: it seems the whole space is turned. Lighting rails and display units in the same diagonal layout enhance this effect.

Black and white display units provide plenty of space for the products and make their shapes and colours pop out. The long wall with photographic images zigzags along one side. When you approach it from a different angle, you discover it displays the Samsonite premium line.

  • Design i29 interior architects
  • Client Samsonite
  • Floor area 290 m2
  • Completion November 2017
  • Location Amsterdam, NL
  • Photography Ewout Huibers
  • Construction Stooff

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